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Taste.Company | Alexandra Eduque: Moving Mountains Through MovEd

Alexandra Eduque: Moving Mountains Through MovEd

March 24, 2017 7:00 pm by Gabriella Galvez

In a country where quality education is a privilege for the few who can afford it, MovEd, or MOVE.org Foundation is building a sturdy bridge for the underprivileged youth to cross on their way to a brighter future.

A non-profit organization that seeks to provide the youngest students of the nation with their earliest brush with formal education, MovEd has accomplished much over the past five years, thanks to the hard work and passion of its founder, Alexandra M. Eduque.

MovEd started off by collaborating closely with Habitat for Humanity, thanks to Eduque’s previous roles as its Youth Council founder and chairperson, thus providing early childhood education to the children and families in Habitat-supported communities. To date, MovEd has helped up to seven hundred eighty young children since its conception in 2012, and looks to help even more youngsters in the coming months.

Ready to Move! #MovEdkids #Navotas

A post shared by MovEd (@moved_orgph) on

Mula sa MovEd Navotas, kami ay nakikiisa sa pagdiriwang ng Buwan ng Wika. 🙂 #MovEdKids

A post shared by MovEd (@moved_orgph) on

After moving on to collaborating with LGUs to fund the soft programs for pre-school and kindergarten-age students in select public schools, MovEd currently supports five schools in Metro Manila, and eleven in the Bicol region, with many thanks to a long list of corporate partners and generous sponsors. One of their partners, Century Pacific Group, which runs the country’s largest canned food company (with brands like Century Tuna, Argentina Corned Beef, 555 Sardines, and Birch Tree, under its belt), has been MOVE.org’s top sponsor for the class feeding programs in some of their schools since 2013.

Since Eduque’s return to the Philippines (after completing her undergrad studies in New York), she has kept busy overseeing the altruistic work that she’d begun even before college, thus beginning the movement to help give underprivileged youth a holistic educational foundation.

Spending the last five years building a Board of Trustees and finding like-minded Founding Members for MovEd, she has also formed a trusted team that would help bring her vision to fruition.

Eduque’s vision for MovEd took shape when she was completing her undergrad in Columbia University. When prompted to expound on her major at the prestigious institution, she goes, “Oh, you’ll laugh. I’m such a nerd!”, following up with one blockbuster of a degree: she has a double major in Urban Studies and Political Science, with a Minor in Educational Psychology.

An offshoot of Eduque’s undergrad thesis, the name MovEd itself is an inspiring acronym that stands for “Molding Optimism and Values through Education”.

But like every driven (and overworked) university student, Eduque needed a creative outlet. Given the Big Apple’s reputation as a city that lives and breathes in the Arts, dancing was an obvious choice. Having regularly participated in jazz and contemporary dance classes while attending International School Manila, Eduque used what little spare time she had in between classes at Columbia to attend dance classes around the Big Apple.

“I even went to African dance classes, which were so much fun because I just really needed an outlet outside of school”, she shares.

It’s no wonder that she (along with fellow MovEd Directors Marielle Santos-Po and Cristalle Belo Henares-Pitt) recently came up with staging a charity ‘Zumbathon’ as one of their fundraisers for MovEd.

The well-attended Zumbathon was held at the spacious basketball court of Shangri-La at the Fort’s fitness center, Kerry Sports, last February 15, where they raised enough funds to send eleven more kids to school.

Aside from drawing from her love for dance, Eduque spends time exercising her hand (pun intended) at designing stationery for Printsonalities. The most recent collection, called Inspirée, features forty stationery designs inspired by thirty eight different influencers, some of whom are Eduque’s closest friends.People_Alex_Eduque

Just some of Eduque’s colorful designs, as seen on Heart 2 Heart Online’s coverage of the Inspirée launch last Novemebr 2016 (Photo source: http://heart-2-heart-online.com/2016/11/01/inspiree-by-alex-eduque/

Eduque’s “doodles”, as she calls them, are whimsical, colorful, and evocative of a clear summer’s day, and are not without the occasional appearance of the family’s beloved poodle, Brock. Her doodles of flowers, fruits, and animals are present in fabulous fabric form in her most recent (and third) collaboration with her friend, Cebu fashion designer Mia Arcenas. The collection, aptly titled #MAAE, or #whendoodlescometolife, combine Mia’s resort-friendly cuts and fabrics with Eduque’s work.

Neoprene and silk in alternating hues of pastel and jewel called out to the visitors of their trunk show (at Arcenas’ showroom, located right next to the MovEd HQ) last Feb 22 & 23.

The colors of summer ?? #MiaArcenas #Embroidery

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Eduque likes to design exclusively for charity, with portions of sales from her various design projects going to fund MovEd’s educational endeavors in Metro Manila and Bicol, the latter of which, she mentions, “is the 3rd poorest region in the country.”

As MovEd strives to provide support to pre-schoolers in as many ways as it can, Eduque is using her equally many talents to ensure that the organization and its programs gets the support needed to become a driving force in the education of underprivileged children in the country.

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Order Alexandra Eduque’s exclusive designs for Printsonalities here.


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