The New Philux Home

August 24, 2016 6:57 pm by Vicki Abary

All it took were two carpenters, a love for country and a fascination for local Philippine materials for Max and Zelda Kienle to put up their passion project Philux 35 years ago. Today, the brand has grown into 100 employees who work together to offer the same quality furniture pieces inspired by age-old milling and assembly techniques using sustainable wood, clamps and dowels.

In June 2016, Philux launched a new concept, Philux Home: a lifestyle showroom that blends curated accessories for the home together with furniture pieces from Philux. A more collaborative platform, the new concept aims to work together with Filipino artists and artisans who share the same reverence for design and craftsmanship as the Kienles. This time, Max and Zelda pass on the reins of this business concept to their brilliant and beautiful daughters who also work with the company— Stephanie Kienle-Gonzalez is in charge of operations, sales, marketing and business development while Jessica Kienle-Maxwell works as its head designer and in showroom merchandising.

Philux Home features meticulously crafted and locally sourced materials mostly manufactured by hand such as furniture and décor, embroidered textiles found in throw pillow cases, rugs and placemats, a variety of scents and even paintings.

Debuting at Philux Home is Little Philux, a signature line of furniture and accessories designed for children. “We source from Baguio to Mindanao but have selected consignors carefully to have fewer but more quality pieces. We also choose partners based on the social impact they have as well as ones that support smaller livelihood projects,” says Stephanie.

Discerning homeowners have been flocking to the new showroom in Shangri-La at The Fort as they continue their search for unique finds and ideas on interior design in the metro. “We are grateful for the support and feedback we have received after opening Philux Home,” says Stephanie. “It’s delightful to hear that people feel the warmth of the space and are also happy to find another destination to find curated Filipino products that fit today’s lifestyle.”

By offering high-quality wood furniture at affordable price points, Stephanie says Philux gives its customers a feel of luxury within reach. “We want to be an approachable brand. We have decided to keep our pricing competitive, as we want more people to afford our pieces. This is why we introduced different types of wood so customers can choose from entry level solid wood to premium solid wood furniture,” she explains.

Shoppers will enjoy browsing through the different vignette set-ups curated by the sisters in Philux Home: from living room sets, to office space, to the bedroom, to the dining room and even to the accent chair wall that looks like art. Those who know the family can see how each piece chosen for each vignette reflects the sisters’ personal style. “We like things natural and elegant, cozy and contemporary—nothing contrived. We want Philux Home to be like an extension of our home and hope to add new furniture collections every year as we do with all our Philux stores, as we want it to evolve as we do,” says Stephanie.

Despite the successful opening of Philux Home at Shangri-La at The Fort, the Kienle girls are working harder and are in the middle of relocating their showroom at Power Plant Mall, unveiling in November.

​To know more about Philux Home and Philux, visit their website at