Aranaz for Everyone

April 18, 2017 7:00 pm by Vicki Abary
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Photos from Aranaz Instagram

Do you remember when the fashion accessories brand Aranaz was sold in bazaars? Even then they already had one-of-a-kind bags. Made with local materials such as wooden beads, mother of pearl and rattan through traditional craftsmanship in modern designs, Aranaz was ahead of its time—offering women artisanal bags with a modern touch.TC-Aranaz-3

Aranaz bags at Selfridges online (photos from Selfridges.com)

Run by the trio of Becky Aranaz and her daughters Amina and Rosanna, the brand has grown leaps and bounds. The brand started by designing bags for export as dictated by department stores. From random pop-ups in bazaars, Aranaz became a brand in 1999 and today has stores in Power Plant Mall, Greenbelt 5 and Mega Fashion Hall as well as an online shop. Amina, who has a degree from Instituto Marangoni in Italy, is the company’s creative director and lead designer and her sister Rosanna is in charge of international sales, branding and marketing.

Aranaz bags have been featured in international fashion magazines such as American Vogue, Harper’s Bazaar, Marie Claire, InStyle and WWD and the brand can be found at twenty five stockists around the globe, including Selfridges in London and Moda Operandi in New York. And why wouldn’t they? Gorgeously designed and Filipino by heart, these quality handmade bags can measure up right next to the designer labels.TC-Aranaz-2

The Charlie wicker or rattan bags (photos from Aranaz Instagram)

Each year, Aranaz is able to come up with beautiful collections. The best-selling Charlie rattan or wicker shoulder bags and satchels feature the solihiya pattern. Beach lovers will enjoy personalized Bordar Totes or the fun and colorful Beach Flamingo totes. The boho trend of pom-poms has found its way into its wooden beaded bag handles and pom-pom basket bag. Of course, the pineapple-inspired clutches speak volumes about our tropical country and are so on-trend for summer. Because each bag is handmade, you might not get the exact same thing as your bestie, and that’s what keeps the brand true to its heritage.TC-Aranaz-5

Interiors of Aranaz (photos from Aranaz Instagram)

If you visit Aranaz today, you will be pleasantly surprised to see that they carry more than just handbags. According to this Inquirer article by Alex Vegara, Amina wanted to do more for the brand and in 2014 the group opened Aranaz as a multi-brand beach lifestyle accessories store that features other products made for a global market. Decorated with furniture, large tropical plants and zebra rugs, the store is more inviting and visually appealing.TC-Aranaz-4

Aranaz Tu file holder and beach towel (photos from Aranaz Tu Instagram)

The team has also launched Aranaz Tu which sells specialty gifts and paper products with tropical prints – even a round beach towel that complements all your #OOTDs at the beach. Find these products at SM Megamall Fashion Hall, on the online site Seek the Uniq and bazaars around the metro.

It’s safe to say Aranaz bags are coveted by the fashion set, beloved for its Filipino heritage paired with amazing artistry and quality. I look forward to seeing what the Aranaz women have planned for their next collections.

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