SHARE.PH: Living the Daily Good
In this day and age of millennials, people have found increasing value in embracing social consciousness. This global phenomenon is so important that people rearrange their lifestyles for the social causes they believe in. They devote parts of their social lives to causes they support. They talk to friends and family during gatherings about social issues that is relevant to them. They even look for brands that align with their lifestyle and their beliefs.
What is SHARE.PH?
It is a brand that knows its market. SHARE.PH targets millennials and knows them well. They know that the millennial lifestyle is not all about just looking good, it is also about feeling good. And a lot of times, you can feel good by giving goodness to the people around you. Which must be exactly why SHARE.PH advocates the concept of #LiveTheDailyGood.
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SHARE.PH offers clothing and home decorations that are simple, clean, and, minimalist; three things that will never go out of style. They design all their products and are all locally-made too.
SHARE.PH offers products such as the Shift Dress, a modern and simple sleek look for women that can switch looks from professional to casual anytime. They also offer Oxford shirts for men which is designed to look more unisex. And for decorations, they offer a series of nifty geometric handmade planters designed by artisans from Cebu. These planters are 100% made from recycled materials and are waterproof too.
What’s great about the products they offer is that they showcase features that are exactly like what SHARE.PH promotes: simplicity and functionality. They produce products that are not swept by trends but are rooted in minimalism and sustainability.
What makes SHARE.PH stand out?
SHARE.PH has six partner organizations you can choose from, each focusing on relatively different causes so that equal attention to all kinds of social issues are raised. These partner foundations deal with issues like access to potable water (Waves 4 Water Philippines), livelihood opportunities (Boardwalk Charity Foundation Inc.), animal welfare (CARA Welfare Philippines), victims of human trafficking (Wipe Every Tear), help for indigenous communities through voluntourism (Project Lingap), and peace through education (KRIS Library).
SHARE.PH made it a point to partner with organizations that are both local and international which are made and led by millennials.
SHARE.PH has yet to be a social enterprise and although this may be the case, what they hope for the brand is that they could establish a long-term relationship with these NGOs that they support. What SHARE.PH shows through their work is that supporting the cause you believe in does not require major life sacrifices. Sometimes, you can live the daily good through the simple choices you make every day. And sometimes choosing to do good is as simple as choosing where to buy clothes. And SHARE.PH has just the right options for you.